At home or in the vineyard,

Our masterclasses are an immersion in the centuries-old art of the armagnac masters, a unique opportunity to learn their secrets, a rare experience to learn while savoring. Initially meant for demanding professionals, sommeliers of starred restaurants, gastronomic critics or esthetes, they have been adapted to a wider public, companies looking for original team building experiences, families seduced by the gentle way of life of the South West or enthusiasts of the rich history of Gascony.

EXCELLENCE AWARD ACROSS ALL CATEGORIES OF SPIRITS IN FRANCE

It is the first time that the Prix d’Excellence has been awarded to an Armagnac. For us it is not only a recognition of our work in the vines and in the cellars, but also the acknowledgment of the rejuvenation taking place in the often overlooked Haut Armagnac region.

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MASTERCLASS ON DEMAND

MASTERCLASS ON DEMAND

MASTERCLASS ON DEMAND

MASTERCLASS ON DEMAND

MASTERCLASS ON DEMAND

MASTERCLASS ON DEMAND

MASTERCLASS ON DEMAND

MASTERCLASS ON DEMAND

MASTERCLASS ON DEMAND

MASTERCLASS ON DEMAND

MASTERCLASS ON DEMAND

MASTERCLASS ON DEMAND

MASTERCLASS ON DEMAND

The Montal-Montesquiou family comes to you, in Gascony or elsewhere,  to reveal the modernity of the most ancient French brandy

 Listen to the story of Armagnac told by one of our three associates and discover Gascony as if you were there!

Choose one of our three topics for a tailor-made masterclass:

–  What is Armagnac : the 5 misconceptions about the Gascon brandy, explanation of how the Armagnac still works and ultimately understanding how Armagnac is different from Cognac.

–  Focus on Tasting: discover our range and appreciate Arton’s choice: the rigorous selection of barrels that compose our blends and our vintages. 

–  Focus on Business: from the artisanal structure to a start-up, a family and entrepreneurial venture, engaged choices of viticulture and a vineyard in conversion to biodynamic farming.

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"Fun, engaging, light-hearted, and informative. it was a great experience for the students"

Oliver Choo (Industry Relations Officer APAC, EHL Group)

MASTERCLASS IN THE ESTATE

MASTERCLASS IN THE ESTATE

MASTERCLASS IN THE ESTATE

MASTERCLASS IN THE ESTATE

MASTERCLASS IN THE ESTATE

MASTERCLASS IN THE ESTATE

MASTERCLASS IN THE ESTATE

MASTERCLASS IN THE ESTATE

MASTERCLASS IN THE ESTATE

MASTERCLASS IN THE ESTATE

MASTERCLASS IN THE ESTATE

MASTERCLASS IN THE ESTATE

MASTERCLASS IN THE ESTATE

Are you celebrating a pre-wedding weekend away with friends or celebrating a wedding or party in the region? Are you spending a few days near Lectoure for a family reunion or a company seminar?
Château Arton opens its doors to you and welcomes your group for a unique and exclusive experience.
Follow us into our vineyards and cellars to plunge into the heart of the modernity of Armagnac, the spirit closest to wine.
Discover our entrepreneurial spirit, our quest for excellence and our commitment as producers.

Follow us in our vineyards and our cellars and plunge into the heart of the modernity of Armagnac, the spirit closest to wine, to learn a little more about this singular eau-de-vie that has become a cultural heritage.

 

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FOR WHO?

Enthusiasts and neophytes. The curious, history and culture buffs. Spirits collectors and gastronomic amateurs. Bartenders or Sunday mixologists.
Our Masterclasses are open to those who wish to discover Armagnac as well as to those who wish to refine their knowledge. And to all those who appreciate panache and excellence!
Our motto: pass on our passion.

ON THE AGENDA

– Discover the process of making Armagnac, from vine to wine and from wine to Armagnac.
– Deconstruct preconceived ideas about the oldest French brandy (spoiler: you will never again confuse Cognac and Armagnac again!)
– Presentation of our commitment as a producer and of our innovative wine-growing techniques.
– Commentary-led tastings of our wines and/or our Armagnacs (with gourmet pairings)
– Masterclass led by an expert.

Our Masterclass “All about Armagnac” is the promise of a unique journey through the land of Gascony.

CHÂTEAU ARTON IN A FEW WORDS

– Haut-Armagnac AOC: we were awarded the Prix d’Excellence at the Concours Général Agricole de Paris.
– Creator of the first Blanche Armagnac (1986).
– Expert in young vintages and rare unique barrels.
– A vineyard cultivated in permaculture and in conversion to biodynamic farming.
– Exceptional craftsmanship.
– An innovative family business, that of the Montal-Montesquiou family, which perpetuates the audacity of its ancestor d’Artagnan.

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"Lili was a knowledgeable and passionate mentor, drawing us in with anecdotes of her personal experience joining Château Arton and introducing the world of Armagnacs in her class."

Choo Yik Xin, Student EHL Singapore

Masterclass in pictures